CEO Message

Aiming to Be a Travel Service Company That “Exceeds Expectations” for Every Customer

I am Sangwook Kim, and I was appointed as President and CEO in March 2025.
Thanks to your continued support, our company will celebrate its 20th anniversary in September 2025.
It is a great honor, and at the same time a deeply humbling experience, to assume this position in such a memorable year.

Since our founding in 2005, we have grown by continuously embracing innovation and taking on challenges in the global inbound travel market.

Travel is more than just moving from one place to another—it is a unique experience that fosters encounters with new cultures and connects people.
Guided by these values, we have continued to provide travel (experience) services to customers around the world.

In recent years, the travel industry has been undergoing rapid transformation, with digitalization progressing across all areas and a clear shift from group to individual travel.
We are committed to accurately understanding these market trends and will continue to provide travel services that exceed the expectations of each and every customer, by strengthening our domestic and international networks and developing differentiated travel solutions.

Furthermore, we take pride in our multicultural organizational culture, where employees with diverse values respect and trust one another, growing together as a team.
At the same time, we aim to become a leading company that drives a sustainable travel industry.

We sincerely appreciate your continued support and patronage as HANATOUR JAPAN continues to take on new challenges.

C E O : Sang-Wook Kim