Global Strategy
1. Increase Customer Satisfaction
- Build a website and market to overseas customers in order to respond to the global market.
- Conduct a price survey to determine reasonable prices and provide services that satisfy customers.
- Differentiate ourselves from competitors by expanding our services to independent hotels.
- Provide concrete product details– free choice of meal times or menus, etc.
2. Create Vivid Content
- Show photos of restaurants, sightseeing spots, and so on.
- Provide local information in real-time.
- Provide members-only material search service via the website.
- Show videos of transportation from the airport to the hotel and of hotel facilities.
3. Expand into new markets and develop products
- Expand inbound and outbound through links to overseas branch offices.
- Cooperate with Land Corporation in Europe on product development.
- Expand range of tours from Seoul, Busan and Jeju Island to include local tours.
- Jump-start inbound and outbound products through links between the head office and branch offices.
